Encourages Rotarians to offer service to their communities. Every Rotary club and every Rotarian assumes a responsibility to find ways to improve the quality of life for those in their communities and to serve the public interest.

Encouraging and fostering the ideal of service to the personal, business and community life of every Rotarian.
Opportunities for every Rotarian to exemplify “Service Above Self”.
A chance to respond to the needs of a local community.